Disney and Marvel Are Very Confident in Thor: Ragnarok
Disney and Marvel clearly have great confidence in Thor: Ragnarok’s potential, with the embargo set to drop weeks before release.
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Disney and Marvel appear to be very confident about Thor: Ragnarok, with the film’s embargo scheduled to lift earlier than usual. Directed by Taika Waititi, the upcoming film is expected to bring some significant changes to the Chris Hemsworth’s Marvel Cinematic Universe’s sub-franchise. From the stunning and vibrant visuals to the lighter tone of the project, the movie looks a realm away from the first two Thor outings.
Despite the more casual approach of Waititi brought about by the film being mostly improvised, it is dubbed as one of the most important films of the MCU thus far; its events will have direct implications on next year’s culmination film, Avengers: Infinity War. Within its own sub-franchise, it will subject Thor and the rest of Asgard under its most dangerous and formidable foe in Hela. With Odin nowhere to be found, leaving his home planet vulnerable to threats, the God of Thunder would have to resort to his own capabilities (unfortunately, without the Mjolnir) and hopefully, with the help of his newfound team, The Revengers, he might be able to stop the Goddess of Death from her universe-altering plans.
RELATED: THOR RAGNAROK VILLAIN HELA MIGHT NOT BE SO EVIL
Disney and Marvel seem to be on board with whatever Waititi and Hemsworth came up with the threequel, with distributor and studio showing great confidence in the project. Press junkets are set for next week, almost a month in advance, and the review embargo has been pushed forward to Thursday, October 19, 9 am PST – two weeks before the film actually hits theaters.
Disney and Marvel’s decision to lift the embargo two weeks before the film specifically is an indication that they’re pleased with Ragnarok and are confident enough that it will be a hit with critics. The film is already running full pelt, with an amazing marketing campaign, but stellar reviews would tip hype over the edge.
As a gauge, The Avengers and Captain America: The Winter Soldier had similar timeline cushion and both turned out to be critical and box office success. The only time that embargo was removed for more than two weeks was with last year’s Captain America: Civil War, which had a three-week lead time. The film likewise got across-the-board positive reviews and made over a billion dollars at the box office.
Hemsworth himself said that it was a personal decision for him to come up with something different in what would probably be his last Marvel standalone film. Big risks could yield bigger pay-offs, and from the looks of it Tho: Ragnarok is tracking to gain huge returns not just for the Australian actor but for Marvel and Disney as well.
- Thor: Ragnarok (2017)Release date: Nov 03, 2017
- Black Panther (2018)Release date: Feb 16, 2018
- Avengers: Infinity War / The Avengers 3 (2018)Release date: Apr 27, 2018
- Ant-Man & The Wasp (2018)Release date: Jul 06, 2018
- Captain Marvel (2019)Release date: Mar 08, 2019
- The Avengers 4 / Avengers: Endgame (2019)Release date: Apr 26, 2019
- Spider-Man: Far From Home (2019)Release date: Jul 02, 2019
Accidental movie fan who is perpetually curious, Ana rekindled her love for writing several years back and married it with everything pop culture. The result is a passionate young writer who could ramble (and of course, pen) about films and series multiple hours a day. She has a soft spot for The Lion King, old songs, and home design; is currently obsessed with old sitcoms (The Golden Girls!); and won’t dare watch any horror films although she’s (ironically) dying to see one. Though a bit late to the party and was an actual Force non-believer, she now finds the Star Wars franchise quite fascinating (fun fact: it was a crazy Jar Jar Binks/Sith theory that drew her in).
Link Source : https://screenrant.com/thor-3-ragnarok-review-embargo-lift/