CD Projekt Red Stock Drops $1.8 Billion Amid Cyberpunk 2077 Controversy

CD Projekt Red’s stock plunges a dramatic 22 percent as the company continues to deal with Cyberpunk 2077 issues and marketing controversies.

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CD Projekt Red’s stock price has plummeted by 22 percent, as Cyberpunk 2077’s underwhelming launch and quality issues continue to harm the Polish developer’s reputation. The steep 22 percent drop represents a nine-month low. During that period, the decline has resulted in a grim milestone: a loss of nearly $1.8 billion. To make matters worse, this dramatic drop occurred in a single day, no doubt alerting CD Projekt Red that the worst may yet be in store as Cyberpunk 2077 continues to struggle.

This major slump coincides with Sony’s decision to remove Cyberpunk 2077 from its digital storefront. Sony is also offering refunds to customers who purchased a digital version of the game. Of course, this move by Sony follows what has been a disastrous launch week for Cyberpunk 2077. Scores of disgruntled players are already getting their money back and this is no doubt a factor in the company’s stock price sharply declining. CD Projekt Red is never far away from controversy these days. Since the highly anticipated RPG launched last week, Cyberpunk 2077 has been riddled with numerous glitches and game-breaking bugs. While it is certainly not the first time a video game containing glitches has been published prematurely, it is CD Projekt Red’s communication (or lack thereof) that has upset fans in particular. The developer made no attempt to share how different the Xbox One and PS4 versions of Cyberpunk 2077 would be compared to PC. This is all despite the fact that millions of enthusiastic fans pre-ordered the game. It was misleading, to say the least.

GameRant reports that CD Projekt Red’s stock has been steadily dropping since December 4, hitting its peak between December 9 and 14, which happens to include Cyberpunk 2077’s launch date of December 10. Since launch, the company has released statements aimed at alleviating the concerns of players who are left feeling frustrated by Cyberpunk 2077’s incomplete nature. CD Projekt Red has publicly stated that it should have spent more time working on improvements to the Xbox One and PS4 versions.

Cyberpunk 2077 players feel as if they have been tricked by CD Projekt Red’s lack of transparency. More should have been done to inform players, especially Xbox One and PS4 owners, of what to expect prior to the game’s release. At this point, it is clear the game was not ready for launch. Many critics and fans believe the company should have risked the short-term frustration of players by delaying the game further until a more polished version was ready. This would have avoided the difficult relationship the developer now has with its supporters.

With time, it may be possible for CD Projekt Red to repair its fractured relationship with fans. Despite the numerous frustrations associated with Cyberpunk 2077, the company should be able to keep fans on board if it keeps improving its latest release. That is, if that time will be afforded.

Link Source : https://screenrant.com/cd-projekt-red-stock-drops-cyberpunk-2077-controversy/