Cyberpunk 2077 Sales Projections Look Bleak, Could Sell “As Few As 500,000 Digital Units In The March Quarter”
Cyberpunk 2077 sales are lagging behind Assassin’s Creed Valhalla and Call of Duty: Black Ops Cold War.
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Cyberpunk 2077 sold incredibly well at launch, but it’s been having a difficult time on the market ever since. The latest projections from M Science – a research and analytics firm – indicate this trend will continue, with Cyberpunk 2077’s sales dropping well below that of other popular titles.
It shouldn’t come as a shock that Cyberpunk 2077 isn’t selling very well. Beyond all the bugs, glitches, and poor performance on last-gen consoles, the game has also been pulled from some digital storefronts. All these factors indicate Cyberpunk 2077 will have trouble finding success throughout the year.
“We have seen significant deceleration in the pace of digital unit sales of Cyberpunk 2077 in our data,” Corey Barrett, senior analyst at M Science, explained over email. “We believe the company could sell-through as few as 500,000 digital units in the March quarter. This is based on the magnitude of deceleration we have observed, taking into consideration some of the commentary the company has provided on initial post-launch sales. Of course, the deceleration is in part a function of the delisting of the title from the PlayStation Store, though incremental sales appear depressed on other platforms where the title remains listed as well.”
Barrett also compared Cyberpunk 2077 to other popular titles such as Assassin’s Creed Valhalla and Call of Duty: Black Ops Cold War.
“Effectively, the decay rate of new digital unit sales is much higher for Cyberpunk than for other recent releases, such as Assassin’s Creed Valhalla or Call of Duty: Black Ops Cold War.”
In other words, digital sales for Cyberpunk 2077 dropped off much faster than they should have for a game of this magnitude. It’s worth pointing out that physical units were not included in the data, but it’s very possible it follows the same trend.
Barrett did end on a positive note, as he believes a next-gen Cyberpunk 2077 launch could swing things in its favor.
“We believe the title’s best opportunity for materially expanding its adoption on console will come with the eventual next-gen optimized release. This is in large part because a next-gen release would present an opportunity for marketing as an entirely new release, rather than being viewed as an incremental bug fix to a game that is perceived as flawed.”
Link Source : https://www.thegamer.com/cyberpunk-2077-sales-projections-bleak/