Microsoft & Sega “Super Game” Collaboration Announced
Sega announces a new collaboration with Microsoft/Xbox, which will use the Azure cloud game service as part of a “Super Game” initiative.
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The “Super Game” initiative has been announced by Microsoft and Sega, which will use the Azure cloud gaming platform to work on “new and innovative” games. There have been rumors of Microsoft purchasing Sega as part of its drive to add more IP to the Xbox Game Studios lineup, and this new collaboration could be the culprit for these rumors – if not a first step toward something bigger.
The collaboration was announced by a Sega press release. According to the announcement, Microsoft is helping Sega with its “Super Game” initiative, which will utilize the Azure cloud gaming platform to make “next-gen” experiences that can be played by people around the world, and these titles will use Sega’s intellectual properties, which include Sonic the Hedgehog. This will be made possible by to the growing online infrastructure capabilities, allowing game streaming technology to become more reliable than before. The wording of the announcement suggests the alliance is still in its early stages, and it might be a while before the fruits of this initiative are seen by the public – outside of more Sega games becoming available on Microsoft’s Xbox Cloud Gaming service.
It’s no secret that the Xbox brand has struggled to make a dent in the Japanese market, especially now, when the Nintendo Switch is dominating the region. Xbox systems might struggle in Japan, but a paid streaming service outstripping Amazon and Google’s offerings could be successful in the region, especially when it’s still difficult to purchase new-gen systems like the Xbox Series X/S in Japan. Sega could be the key to helping Microsoft and the Xbox brand break into Japan, as the publisher’s roster of homegrown intellectual properties have worldwide appeal.
Link Source : https://screenrant.com/xbox-sega-azure-cloud-games-partnership/