New Pokemon Snap Hits Impressive Sales Milestones in April
New Pokemon Snap delivers impressive initial sales, according to early reports from the NPD for the month of April in the USA.
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For over 20 years Pokemon fans have been asking for a new Pokemon Snap. The original game is a cult favorite, tasking players with “capturing” Pokemon in a new way — by taking their pictures. Nintendo and The Pokemon Company, partnering with Bandai Namco, have now delivered a New Pokemon Snap. It’s the sequel that fans have wanted since 1999. And now, a month after launch, those fans now have the sales data for New Pokemon Snap to show that they were right all along.
The latest NPD report on sales data for the United States has been issued, revealing some interesting achievements for New Pokemon Snap. Overall, New Pokemon Snap climbed up to the third position on the April sales chart. New Pokemon Snap notably launched on April 30, so its position on the chart is entirely attributed to pre-orders and day one launch sales. The top-selling game of April was MLB: The Show 21, with Call of Duty: Black Ops Cold War next in the rankings.
Another fun achievement is New Pokemon Snap’s launch sales in comparison to the original game’s July 1999 sales. New Pokemon Snap reportedly managed to not only outsell the original game, but to outsell it by twice the amount. Pokemon Snap grew to become the sixth-most popular game of 1999 in the United States, in part due to a promotion with Blockbuster that made it an extremely popular rental. It’s probably safe to assume New Pokemon Snap won’t compete for that.
What’s perhaps the more important statistic to Nintendo is that the Switch console was the best-selling hardware platform for April, as measured in both units and dollars. Further, the Switch remains the best-selling hardware platform for 2021 through April. New Pokemon Snap has helped Nintendo maintain momentum even without a major platform exclusive this year like a Zelda, Metroid, or main series Pokemon game.
It remains to be seen if New Pokemon Snap’s success will probe enough for Nintendo to see it as a series deserving of frequent sequels. While fans would love to see a new Pokemon Snap game every few years, the games are likely to be seen as evergreen like Mario Kart and so iterations aren’t a priority. Still, Nintendo hopefully won’t make fans wait 20 years again.
The success of New Pokemon Snap was likely buoyed by growing excitement for Pokemon in general. Nintendo and The Pokemon Company will be launching the remakes of Pokemon Diamond and Pearl in late 2021 and then a new type of Pokemon game in Pokemon Arceus in early 2022.
New Pokemon Snap is available now on Nintendo Switch.
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