Instagram Reels Bonuses: What Will Be On Offer For Your Short Videos?
An uncovered Instagram Reels bonuses feature suggests creators will soon be able to receive payments for their short video content on the platform.
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Instagram is set to introduce a ‘bonuses’ scheme for creators of its Reels short videos, according to a well-known app researcher. Screenshots apparently unearthed from the code of the app indicate that creators will be able to receive payments for their Reels, track their progress, and identify opportunities for earning. The model would be similar to the approaches of TikTok and Snapchat with its payments for Spotlight videos.
Instagram launched Reels as its spin on TikTok in August last year. It is an attempt by Instagram and its parent company Facebook to secure a piece of the short-form video market that TikTok has pioneered. Naturally, Instagram adapted the concept, but it has still had to incentivize users to post original content rather than recycled, watermarked videos from other platforms like TikTok. The potential for earning money will, of course, strengthen that incentive as creators recognize a potentially lucrative opportunity.
The screenshots uncovered by Alessandro Paluzzi make reference to “bonuses” but also “earning opportunities,” which suggests there will be cash payment on offer but also, perhaps, other potential benefits. It appears that creators will earn bonuses based primarily on the number of Reels they share, other factors and thresholds will surely apply. It also sounds like there will be tools for setting earnings goals and tracking performance against them, as well as for identifying what types of Reels will perform well at any given time.
#Instagram is working on “Bonuses”, a new way to monetize with your content 👀 pic.twitter.com/Xa8jZLn6I3
Should Creators Use Instagram Reels Or Another Platform?
The social media creator ecosystem has developed past simply being paid for ads displayed on content produced. Platforms have recognized that having quality content drives views and engagement and so have begun paying creators directly themselves and supporting them with resources and tools that can help them to maximize content performance. As more platforms begin to operate like this, the question for creators is which one or ones to use.
Of course, there is no single answer to that, but there are a number of factors that creators can consider to help make the decision. The first thing is to research and understand how each platform pays its creators and what is involved. TikTok may have the biggest overall audience, but that might not translate to bigger audiences, view counts, or incomes for certain creators. Similarly, it’s good to get an idea of where the best audience is for the type of content being produced. Some creators may find that their work flies better on Instagram Reels than on TikTok or Snapchat Spotlight, for example.
Ultimately, while it’s important, there’s only so much that research can do. To really get an idea of which platforms will work best, it’s simply worth creators jumping in and trying each for a time. Many use multiple platforms and tailor their content accordingly.
Link Source : https://screenrant.com/instagram-reels-bonuses-payments-tools/