AirDo Reveals Brand New Pokemon Jet
The local government of Hokkaido, Japan, has partnered with The Pokemon Company and a regional airline to promote tourism to the city.
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Japan is well known for its elaborate painting of anime characters onto their mass transit vehicles like their planes and trains scattered across the country. In an effort to promote intercity tourism, the Hokkaido Prefecture has entered a partnership with a local airline to adorn one of its planes in Pokemon as part of a special route that will begin soon.
AirDo is a small, regional airliner based in Sappion, Hokkaido, Japan that runs a fleet of Boeing 737s and 767s and flies to 10 cities throughout the country. AirDo’s plane liveries are usually centered around sunshine yellow and sky blue that stand out on the otherwise white plane. Within that color scheme, the airline has had a variety of designs on its planes over the years. The airliner, in conjunction with the local government and The Pokemon Company, will start “Lokon Jet Hokkaido,” which added Pokemon that match its parent colors to promote a local government initiative.
AirDo has adorned one of the Boeing 767s in its fleet with Vulpix. One side has the original fire-type Vulpix and the other has the Ice-Type Alolan Vulpix. The Fire-Type Vulpix “Lopon” paint scheme is dotted with summertime themes of sunflowers and the base level Pokeball. The Ice-Type Alolan Vulpix “Arora” livery features wintery themes of snowflakes, Hokkaido flowers, and a Great Ball to match. The plane flight attendants and amenities like headrests, cups, etc will also follow the dual Vulpix pattern. According to the reveal video, these Pokemon planes will go into service on December 1st, 2021.
The company’s site explains that the paint scheme is part of a larger promotion for the “Hokkaido Daisuki Discovery Team” to garner attention and traffic to Japan’s northernmost island. Another Japanese airline used a similar tactic of repainting one of its aircraft with Pokemon to promote internal tourism last year. This has become a focus of the smaller Japanese airlines as the COVID-19 pandemic continues to stifle international travel. The city seems to favor Vulpix as its mascot as it has used the Fox Pokemon in a different city promotion in 2018.
The Pokemon Company often allows artwork of its characters onto mass transit vehicles over the years. Pokemon has been on trains, planes, and buses all across Japan over the years. Since the Pokemon series intrinsically promotes travel, taking part in several regions over its 25-year run, it’s an ideal medium to support travel.
Source: Air Do
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