Pokémon Go Revenue Has Surpassed $3.6 Billion Since Launch
According to a new report, Pokémon Go revenue has surpassed $3.6 billion since its launch four years ago.
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Category : Pokemon
Pokémon Go may never quite reach the same player counts it had in 2016, but spending hasn’t slowed down one bit. In a new report from intelligence firm Sensor Tower, it has been noted that developer Niantic’s massively popular mobile app has generated around $3.6 billion in revenue since its launch four years ago. That’s a ton of Pokécoins!
In Japan last year, Dragon Quest Walk launched and earned an estimated $540 million. Despite that heavy competition, Pokémon Go has remained on top and is still accumulating more money. Sensor Tower believes that Go has dominated what it calls the “location-based gaming” genre because of familiarity with its IP. People just love catching cute Pokémon.
In a comparison chart between other similar apps, Go shows clear domination in terms of sales. The most popular location for Go is in the United States, where the app has generated $1.3 billion alone. Android users make up the majority of the userbase, accounting for roughly 53.6% of all players. Apple users, however, account for more spending and even hit roughly 21.7% of global sales.
If you thought the current global pandemic would have decreased spending, you’d be completely wrong. We reported last month that spending shot up 70% when the coronavirus hit and that statistic follows through with yearly spending. Pokémon Go has already earned more profit this year than in 2019 and we’re only half-way done.
Sensor Tower’s mobile insights strategist Craig Chapple reasoned that “As many parts of the world come out of lockdown, Pokémon GO could see a surge in revenue, as it already has done in May and June. Far from being a fad, this blockbuster continues to build on its tremendous success.”
A lot of this article might be dry and loaded with information that’s not particularly useful to gamers, but it shows how lucrative mobile gaming can be. If you think that microtransactions are going to slow down in triple-A games in the immediate future, you’d be dead wrong. With a single app that probably cost $50-100 million to develop, Niantic has been able to generate more money than most countries. That’s kind of insane.
Source: Sensor Tower
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