Pokémon Home App Downloaded 1.3 Million Times In First Week
The Pokémon Home app was downloaded 1.3 million times in its first week of availability (February 12-18) on mobile devices alone.
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Earlier this month, Nintendo and The Pokémon Company released Pokémon Home, an app for the Switch and mobile devices. The app is capable of storing and transferring creatures from any of the Pokémon games.
Getting Pokémon from games earlier than Let’s Go! onto the app requires a premium subscription plan, and is especially difficult when transferring from the franchise’s Game Boy, Game Boy Advance and GameCube entries, but even that is still, nonetheless, possible. Now data gathered by mobile app analytics company Sensor Tower has revealed that the Pokémon Home app was downloaded 1.3 million times in its first week of availability (February 12-18) on mobile devices alone.
The Pokémon Home mobile app specifically is capable of functions unavailable on its Switch counterpart. Trades, for example, are only possible through the mobile app, so it’s reasonable to assume that the vast majority of Switch app users also have downloaded the mobile app. The 1.3 million figure, then, very well may be reflective of close to the total number of users the app amassed in its first week, regardless of platform.
According to Sensor Tower’s data, the highest number of mobile app downloads were by smart phone users in the United States. In total, 440,000 Americans downloaded the app on iOS or Android, which accounts for 34% of the total number of downloads in its first week. The second-highest number of downloads was in Japan, amounting to 299,000 in all, which equals 23% of the total. Following a significant drop-off in numbers, Great Britain comes in third place, with 74,000 downloads, or just 5.7% overall. The remaining ~33% of downloads come from all over the rest of the world.
Sensor Tower also tracked revenue earned through the app’s premium subscription service, which is itself sizable. Overall, the app generated $1.8 million for The Pokémon Company, which accounts for 94.7% of the company’s mobile app revenue in that first week of the app’s availability (though that number is likely to go down significantly, as those who purchased yearlong subscriptions won’t be paying for anything during subsequent months).
While the app’s newness is partially responsible for such huge numbers, many Pokémon fans have expressed a desire to hold onto their pokémon from the franchise’s previous generations, and this app theoretically fills that need. While its utility doesn’t guarantee its success, the potential is there for Pokémon Home to become a staple app for Pokémon fans into future Pokémon game incarnations.
Source: Sensor Tower
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