Ubisoft Won’t Raise Game Prices This Holiday, But May Do So Next Year
Ubisoft doesn’t have plans to increase game prices this holiday but isn’t opposed to doing it next year.
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You’d think with all of the sexual abuse allegations being thrown at its executives, Ubisoft would have more pressing issues to address than game prices right now. Apparently, that isn’t the case. During the company’s Q1 earnings call today, CEO Yves Guillemot was asked about a potential price increase for its next-generation offerings this year and shot down speculation that it would follow in 2K’s footsteps.
“For the Christmas games, we plan to come with the same price as the previous generation of consoles,” Guillemot stated. “That’s what we’re focused on at the moment.” He was asked a second time about the issue and gave a similar response, leaving room for the company to hike prices up for 2021. That’s clearly the most important thing to Ubisoft right now.
I won’t load up this story with information about how $70 for a game is nonsense. I wrote a longer op/ed about that and how ludicrous the assumption is. What drives me crazy is that Ubisoft is still not directly talking about the culture of misogyny and sexual abuse that it cultivated for decades.
We’ve covered numerous instances of allegations that have come out in the last few weeks. Other pundits in the industry have gone deeper and dug into the past of the company, revealing some ugly truths. Even just yesterday, news broke that CCO Serge Hascoët turned down Kassandra as Assassin’s Creed Odyssey’s lead because “women don’t sell.” This current moment seems like an incredibly scummy time to be talking about game prices.
Ubisoft is also the least suitable triple-A company to be increasing prices on its games. Not only do titles from its small list of IPs have multiple collector’s editions in excess of $100, but its games usually launch with a plethora of bugs and glitches that ruin the experience. If Ubisoft would make quality games first, then we could talk about a price increase.
If none of that bothers you, then at least you can rest easy knowing Watch Dogs Legion and Assassin’s Creed Valhalla won’t suddenly be $70 come this holiday season. They likely won’t even be worth $10, but that’s an entirely different matter altogether.
Source: GamesIndustry.biz
Link Source : https://www.thegamer.com/ubisoft-price-increase-comments/