Why Jazwares Will Never Release Pokémon’s Elekid in Toy Form
The brand manager of Jazwares, which produces Pokémon products, says Elekid’s clever yet dangerous design means it will never become a toy.
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Out of the many hundreds of Pokémon out there, Elekid is the sole Pocket Monster that is highly unlikely to be made into a toy by Jazwares, one of the companies that holds the license to manufacture Pokémon merchandise.
Aaron Margolin, Jazwares’ brand manager, pointed out on Twitter that Elekid was designed with horns that look like AC plugs, making a toy of the Electric-type Pokémon too dangerous for a child who might try plugging it into an outlet.
Everyone knows I’m a Magmar stan and I LOVE Magby, but Elekid is hands-down the best Baby Pokémon from a design perspective imo.
I should never say never of course, but going on my 3rd year of planning out character lineups, it’s always a bummer when I get to Elekid!! We can’t change his awesome yet potentially deadly design. Every time I see Elekid I hear S&P echoing my head like Professor Oak 😅
Margolin called Elekid “hands-down the best Baby Pokémon from a design perspective” and lamented the fact that the creature’s unique appearance was “awesome yet potentially deadly” as a toy. He added that while he “should never say never,” he had been planning Pokémon toy lineups for three years and Elekid was still off the table.
While figures of Elekid have been produced over the years, Jazwares — which has released everything from Pikachu plush toys to “My Partner Eevee,” a figure with a built-in microphone — is not responsible for any of them. Margolin responded to a Twitter commenter who shared an image of one of these alternate figurines — an Elekid cake topper with its arm raised close to the horns — and called the pose a “smart solve” for the outlet problem but still too risky.
I also had this cake topper!!! It’s a smart solve to have the arm up like that, but I think it still becomes an issue from an image perspective. So long as there’s a “chance” of risk, it’s just not worth making a figure of the character when hundreds of others are safe.
Another commenter suggested that the space between Elekid’s horns could be filled with a clear acrylic material, but Margolin said that Jazware’s Pokémon figures were simply too small for such a detail.
Fantastic solve. The clear acrylic is a great idea, but since the figures we make of Pokémon from .5-2.5’ in height are around the 2” range, we use Soft PVC as the material. The implementation of the acrylic would be difficult for such a small detail on a small fig.
Elekid debuted in the Pokémon Gold and Pokémon Silver Game Boy games, which were released in Japan in 1999 and received international localizations one year later. The yellow-and-black monster is one of eight pre-evolutions of existing Pokémon, also known as Baby Pokémon, introduced in the two games. Elekid’s evolved form is Electabuzz, one of the original 151 Pokémon.
Source: Twitter
Jeremy Blum is an Associate News Writer at CBR. An avid fan of comic books since the age of three (back when he could only look at the pictures and imagine what was happening in the word balloons), Jeremy has worked as a journalist in both the United States and Hong Kong. He also writes about video and tabletop games on his blog Pixel Grotto in his free time. Find him on Twitter at @blummer102 or @PixelGrotto.
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